BOXPARK // 3D Screens

Art Direction | Concept Design | 3D Modelling | 3D Animation | Sound Design & SFX

To celebrate the Year of the Dragon in 2024, Penhaligon’s tasked us with creating an enchanting animation featuring their signature character, Arthur the Dragon.

The animation showcased Arthur gracefully swooping through the tranquil and majestic landscapes of the Chinese mountains, capturing the essence of beauty, nature, and serenity.

We created a visual journey to evoke the harmony between Penhaligon’s luxurious fragrances and the calm yet powerful energy of the dragon, embodying the elegance of Chinese New Year celebrations.

Behind the BOX

If you don’t know, Boxpark is a group of modern, urban hotspots offering street food, drinks and entertainment in the hearts of their communities. The first to be built in 2011 was Boxpark Shoreditch, which is made from 60 matte-black refitted cargo containers.

They have now expanded across London (soon to be other UK locations), with each venue having its own unique features while reflecting Boxpark’s minimalistic, monochromatic universe.