AMPERSAND MOTION CHALLENGE - INFLATE
We set our 3D artists a studio-based challenge to create the logogram 'ampersand' in motion form. Each designer was designated an action from the following: Melt, Break, Push, Inflate, Flow. As you can see the approach to each entry was varied and diverse, with some imaginative and creative submissions.
Inflate: Watch the object's metallic surface reflect in the light as it slowly unfolds and balloons with an explosive climax.