AMPERSAND MOTION CHALLENGE - FLOW
We set our 3D artists a studio-based brief to create the logogram 'ampersand' in motion form. Each designer was designated an action from the following: Melt, Break, Push, Inflate, Flow. As you can see the approach to each entry was varied and diverse, with some imaginative and creative submissions.
Flow (liquid): Watch as a perspex ampersand fills and spills with a rich and glossy neon liquid to form part of the Statler & Waldorf trademark.