AMPERSAND MOTION CHALLENGE - MELT
We set our 3D artists a studio-based brief to create the logogram 'ampersand' in motion form. Each designer was designated an action from the following: Melt, Break, Push, Inflate, Flow. As you can see the approach to each entry was varied and diverse, with some imaginative and creative submissions.
Melt: Watch as a cube of lustrous grey metal liquefies and falls to expose an impressive silver ampersand with mirrored surface.