NIKE - INSIDE THE MOVE

Celebrating the release of Kyrie Irving's latest Nike footwear collection, we had the pleasure of partnering with Nike and ILoveDust to create the online video campaign, ‘Fundamentals with Ky’. Featuring three of his signature basketball moves; ‘Triple Threat’, ‘Isolation’ and ‘Pick N Roll’. Kyrie delivers an insightful walkthrough of each court skill, thus highlighting the new Nike KYRIE 7 shoe in the process. 

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