Boxpark | 3D Screens
3D Motion | Concept | SFX
Commissioned by the lovely folk at Boxpark who wanted some ‘lovely 3D logo sh*t’ to place on their huge on-site screens… Client brief? Completed it.
If you don’t know, Boxpark is a group of modern, urban hotspots offering street food, drinks and entertainment in the hearts of their communities. The first to be built in 2011 was Boxpark Shoreditch, which is made from 60 matte-black refitted cargo containers. They have now expanded across London (soon to be other UK locations), with each venue having its own unique features while reflecting Boxpark’s minimalistic, monochromatic universe.
We developed a series of 3D motion concepts to deliver maximum impact on a variety of screen sizes across all of Boxpark’s locations. Designed to reflect their aesthetic, taking inspiration from the iconic black and white chevron branding.
The actual shipping containers the venues are built from also played a large role in the conceptual inspiration of our 3D motion design.