EA Sports | EAFC 24 Ratings Hero Film

VFX | 3D Animation | Graphic Design

We were challenged to develop a dynamic motion kit based on the new player ratings system in EA FC 24. This led our creative into the realms of binary code and programming language, finding exciting ways to animate the translation of real-life stats powered by OPTA into in-game ratings.

Like a Luka Modric trivela pass, another top class assist for iLoveDust. Again providing not only exciting motion design but a comprehensive motion toolkit, that we set up to be easily editable by EA’s global teams.

We really got into our bag when crafting our ‘Vision Filter’ transition—a creative endeavour that underwent numerous iterations.

The brief was to create a bespoke ‘filter’ effect allowing us to seamlessly weave between real world and in-game footage, showing the unprecedented relationship between real football & in-game.

Rather than going microscopic or ‘zooming in’, this filter technique feels like a more accurate representation of how the science behind Ratings actually works.