Estée Lauder | Travel Minis

Art Direction | Photography | Paper Design | Photo Editing | Copywriting | Animation | SFX

We created a series of videos featuring Estée Lauder’s ‘Travel Minis’ for a new campaign the brand was launching.

For this one we decided to go off-piste with the creative brief for the iconic luxury beauty brand and developed a concept that utilised a wide variety of our capabilities including product photography, retouching, paper set design and animation in post-production to name a few.

Our original SFX really brought it all to life within our little travel narrative, following the Travel Mini’s on their journey through the airport and off on holiday!


It was our first time working with a paper artist and the whole set was created in paper and staged in a studio with the Travel Mini products shot in situ.